Digital Marketing Communications
Digital Marketing uses online and digital technology to make potential customers aware of an organisations products and services. The purpose of most digital marketing activities is to attract customers and make them do something at your website or social media profile. Most commonly the purpose is to capture their name and email address so that you can communicate with them again. Communicating with these people is called Pre Sales marketing.
Established and larger organisations understand the lifetime value of a customer and have a strategy to maintain contact with these customers to encourage future sales, upgrades, repeat sales or recommendations. These communications tasks usually involve harnessing an existing database of customers (often from the accounting and sales support systems)
In this course we explore the important aspects that every business needs to be able to communicate with their prospects and clients and understand if it is working correctly. The key elements are:
This Email Marketing Training Course and Support includes 2 hours or one to one consultant support to ensure that you learn and understand what is needed but more importantly that you are able to set it up and use it for your business or the business where you work.