Statistics and Analytics

Google Analytics and WordPress Analytics can provide some of the most valuable information available about what works and what doesn’t at your website.

Digital marketing is becoming a significant part of the entire sales and marketing process because customers use online services to do most of their research before making the actual purchase.

When your understanding of the important metrics increase you’ll find you spend more time on what is called Conversion Rate Optimisation (CRO).

Website visitors reach your website via a landing page, then they visit some other pages and your goal as a marketer or business manager/owner is to capture their details so you can continue to “market” to them until they either buy from you or opt out and decide they’re no longer interested in hearing from you.

Website goals are one of the most important metrics for analysing website traffic and the value of certain actions like subscribing, registering, requesting a quote and of course making a purchase.