Description
This training course package includes all the WordPress and Digital Marketing training courses and support as well as your very own website, professionally created by our digital marketing team.
Training and Support Included:
This training course package includes training courses and support to help you get setup quickly, add valuable website content and find reasons for potential customers to reach out and make contact with you, including:
Minimum Viable Website
Learn to do what the smart companies from Silicon Valley do. They setup a first version of their product and then tell as many people about it as possible.
During that process they learn what their ideal customers want and make changes on the website to better suit these needs.
Digital Business Course
With your first website up and running you’ll be ready to understand some of the amazing tools that can be added to your site to make it easier to use, look more interesting and enable potential customers to engage with you.
These tools will also help you see who is at your website at any time of the day!
Landing Pages and Call-to-Action
There are no accidence on most of the good websites you go to. They are designed, just like this one, to be appealing to the people who need the services – yours should be the same.
Learn how to create effective landing pages proving information that customers want and design reasons for your customers to make contact.
Writing for your Customers
Blog posts are not designed just to broadcast your opinion (unless that is the purpose of your blog). Most blogs are designed to give your potential customers information that helps them make a decision to use your services or to get to know you and what you do a little better.
Using your Content to Reach More People
Once you have some “relevant content” you’ll start getting discovered by Google in their Organic Search Results (that’s the industry terms for free website traffic).
You’ll also have content that you can share and discuss on other social media and other websites.
Mentoring from experienced Content Marketer
When you enrol into this program you get to speak with a professional content marketer. You can ask questions, explore recommendations and better understand why or how to use writing, images, videos and other content in your digital marketing.
Content marketing campaigns are medium term focused and help to increase the SEO value of your website. When done well good SEO will bring lots of organic website visitors to you because you’ve managed to answer some of the questions they are searching for.
Your Content Marketing Mentor will show you how to analyse your organic performance using free tools available from Google.
Learn more about Digital Marketing Industry Connect
Selling your own professional services
If you are looking to start an online business selling and supporting services that you already provide this package is a fantastic resource to get you started, up and running and promoting yourself online.
If you like performing digital marketing services then you can also use this training course package to run your own digital marketing business with the added bonus of becoming an affiliate.
