Description
This training course package includes all the WordPress and Digital Marketing training courses and support as well as your very own website, professionally created by our digital marketing team.
Services Included:- We’ll Create Your First Website
Our team have created a lot of websites, understand the tricky setup issues relating to domain names, website hosting and email setup and we’ll do that for you.
Your First Website service package is aimed at doing the tricky stuff for you AND explaining what we did and why.
You can then choose to manage this part yourself (we’ll teach you who to speak with and why) or you can out source it to anyone that YOU want to work with. You’re in control and not tied to someone like Telstra!
Sales and Marketing Strategy Success
You can’t just build a website and “hope” that customers will come running to you because you’re a fantastic person who does a great job and loves what they do!
Running an online business involves understanding what your “ideal” customers need and want, what competitors are offering and how you can provide a good solution.
When you perform the practical tasks in this course you will
- come up with your strategy and know what to put on your website,
- learn how to capture the contact details of potential customers, and
- know what to say when you speak to them.
This training package give you the tools to design your first (or subsequent) marketing campaign. You can then test and measure it’s success and repeat it over and over or make tweaks if it needs to change.
Training and Support Included:
This training course package includes training courses and support to help you get setup quickly, add valuable website content and find reasons for potential customers to reach out and make contact with you, including:
Minimum Viable Website
Learn to do what the smart companies from Silicon Valley do. They setup a first version of their product and then tell as many people about it as possible.
During that process they learn what their ideal customers want and make changes on the website to better suit these needs.
Digital Business Course
With your first website up and running you’ll be ready to understand some of the amazing tools that can be added to your site to make it easier to use, look more interesting and enable potential customers to engage with you.
These tools will also help you see who is at your website at any time of the day!
Landing Pages and Call-to-Action
There are no accidence on most of the good websites you go to. They are designed, just like this one, to be appealing to the people who need the services – yours should be the same.
Learn how to create effective landing pages proving information that customers want and design reasons for your customers to make contact.
Writing for your Customers
Blog posts are not designed just to broadcast your opinion (unless that is the purpose of your blog). Most blogs are designed to give your potential customers information that helps them make a decision to use your services or to get to know you and what you do a little better.
Using your Content to Reach More People
Once you have some “relevant content” you’ll start getting discovered by Google in their Organic Search Results (that’s the industry terms for free website traffic).
You’ll also have content that you can share and discuss on other social media and other websites.
Promotion and Lead Capture
Use your call-to-action and landing page skills to promote your services and capture leads. Leads are the personal details of potential customers (prospects) who want to learn more about what you have to offer and see if it suits their needs and budget.
Capturing the contact details of prospects enables you to sell directly to the people who are ready to buy right now and send marketing messages to the people who want to buy in the future.
The conversion rate for sales from prospects is much higher than that from leads because they already know you. The cost to reach these prospects is also lower than original leads.
WordPress Themes, Templates & Plugins
WordPress offers a MASSIVE market for software companies, designers and programmers who create services, apps and software programs that connect with and work with WordPress.
As a WordPress Administrator you can control the whole look and feel of the website as well as who can access the site and what level of access they have.
You can install and manage tens of thousands of plugins that make your website more secure, enable regular backups and give your staff access to different features.
904 WordPress Website Admin using Themes, Templates and Plugins
Needs Analysis for WordPress Popular Plugins
Most businesses need the same core functionality to support their business and their customers and staff and this WordPress training course goes through some popular user case studies for popular businesses.
You’ll explore a needs analysis for an existing business that wanted to add more functionality to their website to enable bookings as well as how a WordPress website used some low cost plugins to build an online business and make it available for sale on an online business listing website.
905 – WordPress Plugins, Feature Needs Analysis & Online Businesses
Mentoring from experienced Content Marketer
When you enrol into this program you get to speak with a professional content marketer. You can ask questions, explore recommendations and better understand why or how to use writing, images, videos and other content in your digital marketing.
Content marketing campaigns are medium term focused and help to increase the SEO value of your website. When done well good SEO will bring lots of organic website visitors to you because you’ve managed to answer some of the questions they are searching for.
Your Content Marketing Mentor will show you how to analyse your organic performance using free tools available from Google.
Selling your own professional services
If you are looking to start an online business selling and supporting services that you already provide this package is a fantastic resource to get you started, up and running and promoting yourself online.
If you like performing digital marketing services then you can also use this training course package to run your own digital marketing business with the added bonus of becoming an affiliate.
