Search Engine Optimisation Course

Training on how to optimise your website for search engines is called Search Engine Optimisation and it means just that – optimisation. You need to start with a website and WordPress is one of the best tools available to create and manage one. Once you have a website and you’ve created your pages and potentially some posts (by creating some business blogs) you’re ready to do some Search Engine Optimisation to improve the qualify of your website and attract more customers but also to improve the experience for your customers when they do visit your website.

Search Engine Optimisation involves “improving” the categories, tags, alt tags, headings, image descriptions and the wording on your pages and posts and often you’ll only see the success after Google (and other search engines) have had time to do their own analysis.

You’ll learn how successful websites use niche marketing to target their “ideal” customers while also satisfying the needs of average or small customers.